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Rainbow warned its models that AI meant fewer jobs. Then their doppelgängers appeared.

The 90-year-old retailer Rainbow told its fashion models "fewer people will be needed" due to AI. The models say their likeness fueled AI lookalikes.

Raccontata dabusinessinsider.com

Timeline cronologica

  1. mercoledì 17 giugno 2026·businessinsider.com

    Rainbow warned its models that AI meant fewer jobs. Then their doppelgängers appeared.

    The 90-year-old retailer Rainbow told its fashion models "fewer people will be needed" due to AI. The models say their likeness fueled AI lookalikes.