India is emerging as one of the most AI-ready healthcare markets in the Asia-Pacific region, with a growing number of consumers using generative artificial intelligence (GenAI) to understand diagnoses, navigate the healthcare system and prepare for medical appointments, according to a new report by global consultancy Bain & Company.

Indian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approach. Marketing functions in India own…

India is emerging as an AI-ready healthcare market, driven by clinician burnout and rising consumer expectations for convenience.