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JioStar sees AI, commerce and interactivity shaping entertainment's future

JioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interactive experiences. Storytelling remains central, but technology will shape content distribution and audience engagement. Vaz also highlighted the evolving definition of scale and the rise of commerce-enabled entertainment.

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variety.com

economictimes.indiatimes.com

newsbytesapp.com

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AI · summaries

variety.com1 mese fa

JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase

Indian streamer JioStar executives Bharath Ram and Vijay Seshadri outlined the platform's AI, CTV and commerce roadmap at APOS 2026 in Bali.

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economictimes.indiatimes.com1 mese fa

JioStar rolls out JAMS, betting on GenAI to reshape premium content production

JioStar deployed JAMS, an AI platform automating content production across video, audio, images for India's 451M+ streaming users. Automation reduces bottlenecks; GenAI production infrastructure reshapes how emerging media companies create and scale premium content at lower cost.