vibe citing: how KPMG used AI to write a report about AI and AI made them look like...

KPMG withdrew its October 2025 report on AI usage after organizations disputed its accuracy, with research attributing errors to hallucinations from AI tools used in its creation.

KPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the…