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Disney is using Adobe AI for theme park Imagineering.

The R&D team at Walt Disney Imagineering has embraced Adobe’s Firefly Foundry platform to “accelerate the design and pre-production visualization pipeline” for Disney Parks and Experiences. The partnership will use AI models trained on Disney assets to turn sketches into fully rendered concept art, 2D images into 3D prototypes, and more. [Link: Adobe and Disney Imagineering Collaborate to Bring Firefly Foundry to the Theme Park Design Toolkit | https://news.adobe.com/news/2026/06/adobe-and-disney-imagineering-collaborate#access_token=eyJhbGciOiJSUzI1NiIsIng1dSI6Imltc19uYTEta2V5LWF0LTEuY2VyIiwia2lkIjoiaW1zX25hMS1rZXktYXQtMSIsIml0dCI6ImF0In0.eyJpZCI6IjE3ODE2MTk3NDA1NDlfYTU0ZTYxNjItMjYxYS00NWYyLWEyNzEtMzFlMzA0NzkyZTZiX3ZhNmMyIiwidHlwZSI6ImFjY2Vzc190b2tlbiIsImNsaWVudF9pZCI6Im5ld3Nyb29tLWhlbGl4IiwidXNlcl9pZCI6IjNCNTkyNzA3NjlBMjFBMEIwQTQ5NUVEQkBiZjg2MjczNjY5OWUwMDEzNDk1ZmY1LmUiLCJzdGF0ZSI6IiIsImFzIjoiaW1zLW5hMSIsImFhX2lkIjoiNDI2NzFFREY2NDZFMjhCMDBBNDk1QzM1QDVjZGU1NDhlNWRkNmZmMWMwYTQ5NWY4ZSIsImN0cCI6MCwiZmciOiIyUkszNUtLNUZMTTVBREVLRkFRVklIQUFDSSIsInNpZCI6IjE3Nzk4ODgzMDMyMDNfZTc0MDZiODMtNDU2OC00NGYwLTk1YTMtOGU4MjEyNDk1NmY0X3ZhNmMyIiwibW9pIjoiYzBlZmIwMTMiLCJwYmEiOiJNZWRTZWNOb0VWLExvd1NlYyIsImV4cGlyZXNfaW4iOiI4NjQwMDAwMCIsImNyZWF0ZWRfYXQiOiIxNzgxNjE5NzQwNTQ5Iiwic2NvcGUiOiJBZG9iZUlELG9wZW5pZCxnbmF2In0.BChVZpxfllv2R1OB54gKHOmz5q0br4z8tVIECeRkMJKmt7_EOcC7-5R5T0xvJ8RYO5J5v3-u_mmamr2JaZ2YA7E8fvHs10K7lQ84YPdsUvuOhqXMlYRqD55a_rNyil99iWf5q1vp7O0lF9i2I748lsvg9dtz8apEAYISSnC0AHdEWAHNCdxAzG94MNiiDE9jlHLHysgaRtKUCFL3xfgdXk28XIn3W1Ga7-yzxtH06FjyYFaSTz3Bv9rU4fVwwm2MuC9uTiccPT_EaZe1nsw3x0-N7b-tfEIdUoxKUgQXdCO3W3oNKmxdWrUvPdLX1EXsUS5wtaIGICG2M4f7RW9yWQ&token_type=bearer&expires_in=86399994 | Adobe]

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theverge.comStai leggendo2 g fa

Disney is using Adobe AI for theme park Imagineering.

originale

variety.com2 g fa

Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs

Disney's Imagineering Research & Development unit is using Adobe’s Firefly Foundry to help Imagineers design and visualize elements of Disney’s upcoming parks and attractions.

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axios.com2 g fa

Disney tests controlled AI magic

The company's IP-first AI strategy emerges.

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thenextweb.com3 h fa

Adobe's big AI week: Firefly, Disney, Semrush, LinkedIn

In three days Adobe put an AI agent in Photoshop, struck a Disney Firefly deal, launched a tool to track brands in ChatGPT, and teamed with LinkedIn.

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Timeline cronologica

martedì 16 giugno 2026·axios.com
Disney tests controlled AI magic
The company's IP-first AI strategy emerges.
martedì 16 giugno 2026·theverge.com
Disney is using Adobe AI for theme park Imagineering.
The R&D team at Walt Disney Imagineering has embraced Adobe’s Firefly Foundry platform to “accelerate the design and pre-production visualization pipeline” for Disney Parks and…
martedì 16 giugno 2026·variety.com
Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs
Disney's Imagineering Research & Development unit is using Adobe’s Firefly Foundry to help Imagineers design and visualize elements of Disney’s upcoming parks and attractions.
giovedì 18 giugno 2026·thenextweb.com
Adobe's big AI week: Firefly, Disney, Semrush, LinkedIn
In three days Adobe put an AI agent in Photoshop, struck a Disney Firefly deal, launched a tool to track brands in ChatGPT, and teamed with LinkedIn.