Disney is using Adobe AI for theme park Imagineering.

The R&D team at Walt Disney Imagineering has embraced Adobe’s Firefly Foundry platform to “accelerate the design and pre-production visualization pipeline” for Disney Parks and Experiences. The partnership will use AI models trained on Disney assets to turn sketches into fully rendered concept art, 2D images into 3D prototypes, and more. [Link: Adobe and Disney Imagineering Collaborate to Bring Firefly Foundry to the Theme Park Design Toolkit | https://news.adobe.com/news/2026/06/adobe-and-disney-imagineering-collaborate#access_token=eyJhbGciOiJSUzI1NiIsIng1dSI6Imltc19uYTEta2V5LWF0LTEuY2VyIiwia2lkIjoiaW1zX25hMS1rZXktYXQtMSIsIml0dCI6ImF0In0.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.BChVZpxfllv2R1OB54gKHOmz5q0br4z8tVIECeRkMJKmt7_EOcC7-5R5T0xvJ8RYO5J5v3-u_mmamr2JaZ2YA7E8fvHs10K7lQ84YPdsUvuOhqXMlYRqD55a_rNyil99iWf5q1vp7O0lF9i2I748lsvg9dtz8apEAYISSnC0AHdEWAHNCdxAzG94MNiiDE9jlHLHysgaRtKUCFL3xfgdXk28XIn3W1Ga7-yzxtH06FjyYFaSTz3Bv9rU4fVwwm2MuC9uTiccPT_EaZe1nsw3x0-N7b-tfEIdUoxKUgQXdCO3W3oNKmxdWrUvPdLX1EXsUS5wtaIGICG2M4f7RW9yWQ&token_type=bearer&expires_in=86399994 | Adobe]

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