Disney's Imagineering Research & Development unit is using Adobe’s Firefly Foundry to help Imagineers design and visualize elements of Disney’s upcoming parks and attractions.

The company's IP-first AI strategy emerges.

The R&D team at Walt Disney Imagineering has embraced Adobe’s Firefly Foundry platform to “accelerate the design and pre-production visualization pipeline” for Disney Parks and…

Disney's Imagineering Research & Development unit is using Adobe’s Firefly Foundry to help Imagineers design and visualize elements of Disney’s upcoming parks and attractions.