With 104 soccer matches being played across North America for the 2026 World Cup, U.S. host cities are seeing mixed demand.

With 104 soccer matches being played across North America for the 2026 World Cup, U.S. host cities are seeing mixed demand.

Here's how the World Cup is impacting the North American touring market, according to experts, as Bruno Mars, Karol G and more embark on stadium runs.