Seoul city is launching a two-episode hidden-camera YouTube series featuring Korean comedians to promote Arisu, the city's tap water, during public...

Municipal governments have long struggled with a persistent, deeply psychological public relations hurdle: convincing urban residents that the wate...

Seoul city is launching a two-episode hidden-camera YouTube series featuring Korean comedians to promote Arisu, the city's tap water, during public...

Municipal authorities have long faced a notoriously tough public relations challenge: how to convince skeptical urbanites to ditch plastic bottles...