The Reserve Bank of India has prohibited third-party incentives to employees of regulated entities, while allowing banks and NBFCs to reward staff for selling financial products. New norms, effective January 1, 2027, aim to prevent aggressive sales and mis-selling by ensuring customers have choices and prohibiting product bundling. Social media influencers will be treated as direct selling agents.

RBI mandates banks and NBFCs to prevent mis-selling and ensure explicit customer consent for financial products starting January 2027.

In order to curb mis-selling and hold regulated entities accountable across all distribution channels, including social media influencers and digital marketing intermediaries, the…

MUMBAI: Reserve Bank of India has finalised its consumer protection framework under responsible business conduct guidelines, tightening rules on mis-selling, deceptive digital…

The Reserve Bank of India has prohibited third-party incentives to employees of regulated entities, while allowing banks and NBFCs to reward staff for selling financial products.…