MUMBAI: Reserve Bank of India has finalised its consumer protection framework under responsible business conduct guidelines, tightening rules on mis-selling, deceptive digital practices & unauthorised bundling, and shifting to a prescriptive regime.

RBI mandates banks and NBFCs to prevent mis-selling and ensure explicit customer consent for financial products starting January 2027.

In order to curb mis-selling and hold regulated entities accountable across all distribution channels, including social media influencers and digital marketing intermediaries, the…