MUMBAI: Reserve Bank of India has finalised its consumer protection framework under responsible business conduct guidelines, tightening rules on mis-selling, deceptive digital practices & unauthorised bundling, and shifting to a prescriptive regime.

RBI mandates banks and NBFCs to prevent mis-selling and ensure explicit customer consent for financial products starting January 2027.

RBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs to incentivize their own staff. New…