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Live sports score big, keep fans glued across big & small screens
India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television, digital, and social media. Connected TV is growing fast, while traditional pay TV is declining. This indicates a significant change in how Indians watch sports, with digital and regional languages playing a bigger role.
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economictimes.indiatimes.com
JioStar says IPL 2026 became most-watched season ever, reaching over 1.2 billion viewers
The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant…
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JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched ever
IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion minutes of watch-time. The final match…
