In order to curb mis-selling and hold regulated entities accountable across all distribution channels, including social media influencers and digital marketing intermediaries, the Reserve Bank of India (RBI) on Monday tightened norms governing the advertising, marketing and sale of financial products and services.

RBI mandates banks and NBFCs to prevent mis-selling and ensure explicit customer consent for financial products starting January 2027.

RBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs to incentivize their own staff. New…