RBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs to incentivize their own staff. New norms, effective January 1, 2027, aim to prevent aggressive sales and mis-selling, defining digital marketing intermediaries as DSAs/DMAs. Mis-selling will be assessed based on the customer's profile at the time of sale.

RBI mandates banks and NBFCs to prevent mis-selling and ensure explicit customer consent for financial products starting January 2027.

RBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs to incentivize their own staff. New…

In order to curb mis-selling and hold regulated entities accountable across all distribution channels, including social media influencers and digital marketing intermediaries, the…

MUMBAI: Reserve Bank of India has finalised its consumer protection framework under responsible business conduct guidelines, tightening rules on mis-selling, deceptive digital…

The Reserve Bank of India has prohibited third-party incentives to employees of regulated entities, while allowing banks and NBFCs to reward staff for selling financial products.…