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AI-referred US shoppers browse longer, spend more per visit, data shows
NEW YORK, June 15 : U.S. shoppers who use large language models, including Google's Gemini or OpenAI's ChatGPT, for purchase recommendations are lingering more on retailers' websites and are more likely to spend, according to May data from Adobe Analytics.Consumers who are referred to retail websites from LL
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channelnewsasia.com
AI-referred US shoppers browse longer, spend more per visit, data shows
NEW YORK, June 15 : U.S. shoppers who use large language models, including Google's Gemini or OpenAI's ChatGPT, for purchase recommendations are lingering more on retailers'…
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modernretail.co
AI forces retailers, brands to rethink their product pages
Leaders across e-commerce are transforming how they approach designing product pages to be more discoverable to AI agents.