The UK’s incoming social media ban for under-16s will be a blow to sports rights holders and wider marketing strategies, experts have warned.

The U.K. plans to ban children under 16 from TikTok, Instagram, YouTube and other social platforms, marking one of the world's toughest crackdowns on teen social media use.

The U.K. has, as widely expected, announced plans to ban social media for under-16s - but the controversy won't be going away any time soon.

There may even be a online curfew for under-18s too.