IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion minutes of watch-time. The final match was the most watched ever. Connected TV saw significant growth. Regional language content on digital platforms also saw increased consumption. This season marked a new integrated sports platform approach.

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant…

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion minutes of watch-time. The final match…

The 2026 IPL final between RCB and GT drew 400 million viewers, making it the most-watched match in IPL history as RCB clinched their second consecutive title.

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television, digital, and social media.…

IPL 2026 reach soared over an astounding 1.2 billion, reflecting a growth of 7% year-on-year. | Cricket