IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion minutes of watch-time. The final match was the most watched ever. Connected TV saw significant growth. Regional language content on digital platforms also saw increased consumption. This season marked a new integrated sports platform approach.

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant…

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion minutes of watch-time. The final match…