Zee hits 48-week TV share high on Hindi, regional gains

Zee Entertainment Enterprises' television network reached an 18.6% market share in urban India. This marks a 48-week high. Gains were seen in Hindi channels and regional markets. Zee TV and Zee Cinema led the growth. Regional channels like Zee Marathi and Zee Bangla also performed strongly. Zee Telugu and Zee Tamil showed increased viewership.

Raccontata daeconomictimes.indiatimes.com