The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant increase from the previous year. The season finale also drew record numbers. Digital consumption, especially on Connected TV, saw substantial growth. Regional language content also gained popularity.

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant…

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion minutes of watch-time. The final match…