Masters of the Universe might not know who its audience is. Sure, yes, perhaps “everyone” is the goal. Modern blockbusters are usually aiming for those golden four quadrants that might justify spending hundreds of millions of dollars to make a movie about an old toy. But as far as beautiful, blond Mattel products go, He-Man is not and was never going to be Barbie.

Masters of the Universe might not know who its audience is. Sure, yes, perhaps “everyone” is the goal. Modern blockbusters are usually aiming for those golden four quadrants that…

The film overthinks He-Man, taking away the franchise's campy appeal.