RIYADH: Ticket scarcity has long been accepted as a natural consequence of increasing demand for events, especially in Saudi Arabia, where rapid growth across multiple sectors has brought some of the world’s biggest sporting and entertainment events to the Kingdom. Webook.com has established itself as the market leader for ticketing platforms in Saudi Arabia, serving everything from music concerts to football matches and wrestling premium live events. Its recently launched technology, TruFan, is designed to help reshape the ticketing experience.