Over half of Indian CMOs anticipate 5-9% revenue growth from AI, surpassing the global average, according to a BCG report.

Globally, India ranks second in strategic approaches to AI investment. Reflecting this momentum, Indian organisations plan to invest $25.9 million in AI, with spending expected to…

Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function

Indian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approach. Marketing functions in India own…

Over half of Indian CMOs anticipate 5-9% revenue growth from AI, surpassing the global average, according to a BCG report.