CMC Pictures picks up 'Dear You,' China's word-of-mouth hit, for North America, Australia and New Zealand theaters.

Some are worried that the Teochew-language drama represents a new, softer era of propaganda targeting the diaspora.

The Teochew-language family drama — reportedly made for about $2 million and now nearing $250 million in China — opens in U.K. and Irish cinemas on June 26, with France to follow.

CMC Pictures picks up 'Dear You,' China's word-of-mouth hit, for North America, Australia and New Zealand theaters.

Members of Malaysia's Chinese community at an exhibition for the film