With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.

Apple's iPhone 18 Pro and Pro Max, expected in September 2026, are rumored to feature significant AI upgrades, a faster A20 Pro chip, and improved cameras. While launch prices are…

Apple’s first foldable iPhone is coming this fall, and rumors say it will be called iPhone Ultra. Here are six new features to expect.

With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.

With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.

Apple's rumored $1,999 foldable iPhone could help absorb rising component costs and reduce pressure to raise prices on mainstream models.