“It’s kind of organically the greatest thing that could have happened to my brand.”

Jordyn Woods' orange bag has become a source of superstition for Knicks fans, but its role in her game-day attire is also a savvy business move.

“It’s kind of organically the greatest thing that could have happened to my brand.”

“God forbid we were to lose, what does this mean for my bag’s reputation now?”

The model, entrepreneur and fiancée of New York Knicks star spoke with The Hollywood Reporter ahead of Game 5 of the Finals about her lucky game-day purse, wedding era and Reese's…

The fashion designer's trademark orange ostrich handbag has been identified as one of the most memorable traditions of the New York Knicks' NBA Championship Win