Bran flakes could be flagged as unhealthy junk food in new Government rule

Bran flakes could be classed as junk food under new healthy eating guidelines

UK revises nutrient standards to include free sugars; bran flakes face HFSS reclassification despite Kellanov's 27% sugar cut. Regulatory shift on ingredient classification signals tightening compliance landscape, impacting supply chain and risk management for multinational companies.