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iPhone Ultra Price: Why Apple’s First Foldable Needs To Be Expensive
With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.
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9to5mac.com
iPhone Ultra is coming: Six new features in Apple’s top-tier model - 9to5Mac
Apple’s first foldable iPhone is coming this fall, and rumors say it will be called iPhone Ultra. Here are six new features to expect.
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forbes.com
iPhone Ultra Price: Why Apple’s First Foldable Needs To Be Expensive
With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.
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iPhone Ultra Price: Apple’s Foldable Must Protect The iPhone 18 Pro
With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.
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Apple's $1,999 Foldable Could Help Keep iPhone Prices In Check
Apple's rumored $1,999 foldable iPhone could help absorb rising component costs and reduce pressure to raise prices on mainstream models.