“God forbid we were to lose, what does this mean for my bag’s reputation now?”

Jordyn Woods' orange bag has become a source of superstition for Knicks fans, but its role in her game-day attire is also a savvy business move.

“God forbid we were to lose, what does this mean for my bag’s reputation now?”

“It’s kind of organically the greatest thing that could have happened to my brand.”