Ajay Devgn confesses to box-office nerves before Dhamaal 4: 'Thoda pressure mein sab hi aate hain'

Ajay Devgn admits to feeling 'pressure' before 'Dhamaal 4' release

Devgn admits pre-release pressure on "Dhamaal 4" (July 2026); sequel success hinges on audience character-bond, not novelty. Tech parallel: franchise retention model mirrors SaaS user loyalty—brand equity consolidation beats feature churn in reducing attrition.