On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined by executive editor Anna Hensel to talk all things World Cup.

The entire retail media industry, from retail media networks to agencies and tech platforms, is showing up in full force during the World Cup.

On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined by executive editor Anna Hensel to talk all things World Cup.