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China missed the World Cup. Its brands didn’t

From broadcast operations to sponsorships, Chinese companies hold key roles at football’s biggest event despite geopolitical friction.

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global.chinadaily.com.cn

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scmp.comStai leggendo7 h fa

China missed the World Cup. Its brands didn’t

From broadcast operations to sponsorships, Chinese companies hold key roles at football’s biggest event despite geopolitical friction.

originale

global.chinadaily.com.cn1 g fa

Lenovo's AI tech makes impact on World Cup

Lenovo deployed AI across 2026 World Cup (16 cities, match ops, analytics, broadcast) shifting Chinese tech from sponsorship toward co-innovation. For IT leaders: signals AI infrastructure as entertainment competitive edge; positions Lenovo as full-stack provider beyond hardware.

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Timeline cronologica

venerdì 12 giugno 2026·global.chinadaily.com.cn
Lenovo's AI tech makes impact on World Cup
Artificial intelligence has become a crucial part of the world’s biggest football tournament. From match operations and team preparations to broadcast enhancements and fan…
venerdì 12 giugno 2026·scmp.com
China missed the World Cup. Its brands didn’t
From broadcast operations to sponsorships, Chinese companies hold key roles at football’s biggest event despite geopolitical friction.