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Obsessed with Obsession: how a low-budget horror changed the game in Hollywood

The $750k relationship horror about a cursed wish is set to outgross a new Star Wars movie, energizing Gen Z audiences and creating a rare cultural conversation

Raccontata datheguardian.comforbes.com

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2 prospettive sulla stessa storia
AI · summaries
theguardian.comStai leggendo2 g fa

Obsessed with Obsession: how a low-budget horror changed the game in Hollywood

Obsession, horror indipendente, supera Star Wars con $165m negli USA grazie a incassi feriali di $4m/settimana. Il buzz virale su TikTok ha destabilizzato il marketing mainstream, segnalando il reshaping della discovery culturale in era post-pandemica.

originale
forbes.com1 g fa

Weekend Box Office: ‘Obsession’ Stuns Again, ‘Disclosure Day’ Leads With $44 Million

The low budget horror phenomenon grossed another $19 million at North American theaters—its fourth week in a row outperforming its box office debut.

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Timeline cronologica

  1. venerdì 12 giugno 2026·theguardian.com

    Obsessed with Obsession: how a low-budget horror changed the game in Hollywood

    The $750k relationship horror about a cursed wish is set to outgross a new Star Wars movie, energizing Gen Z audiences and creating a rare cultural conversation

  2. domenica 14 giugno 2026·forbes.com

    Weekend Box Office: ‘Obsession’ Stuns Again, ‘Disclosure Day’ Leads With $44 Million

    The low budget horror phenomenon grossed another $19 million at North American theaters—its fourth week in a row outperforming its box office debut.