Trust is no longer free: Indian consumers are willing to pay extra, says survey

India's home services market is changing. Consumers are now paying more for verified service providers. This shift is driven by a desire for trust and certainty. Women are leading this trend, seeking reliability over lower costs. This signals a move towards formal platforms offering predictable service experiences. The market is evolving beyond just the repair itself.

Raccontata daeconomictimes.indiatimes.com