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2026 World Cup: Why YouTube and TikTok could re-write Fifa's revenue playbook
The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete with broadcasters.
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independent.co.uk
As FIFA entices a new generation of fans, a Brazil influencer's platform will stream all 104 games
In Brazil, home of soccer-mad fans and the five-time world champions, the only way to watch all 104 games of the World Cup will be through the streaming platform anchored by a…
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cityam.com
2026 World Cup: Why YouTube and TikTok could re-write Fifa's revenue playbook
The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete with broadcasters.
