The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete with broadcasters.

In Brazil, home of soccer-mad fans and the five-time world champions, the only way to watch all 104 games of the World Cup will be through the streaming platform anchored by a…

The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete with broadcasters.

The FIFA World Cup 2026 is accessible globally on YouTube, offering live match highlights, analysis, and creator content. Official broadcasters are providing partial or full live…