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Labubu makes appearance at World Cup opening ceremony

Labubu, the flagship character from Pop Mart’s The Monsters franchise, made a high-profile appearance at the opening ceremony of the 2026 FIFA World Cup on Thursday, becoming the first Chinese original IP to appear at the tournament’s opening event.

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global.chinadaily.com.cn

technode.com

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global.chinadaily.com.cnStai leggendo5 g fa

Labubu makes appearance at World Cup opening ceremony

Pop Mart's Labubu debuted at the 2026 FIFA World Cup opening ceremony—the first Chinese original IP at a World Cup opening. The placement demonstrates how brands leverage global sports platforms for international expansion, a growth strategy increasingly relevant to tech companies.

originale

technode.com5 g fa

POP MART's LABUBU makes a surprise appearance at the 2026 FIFA World Cup opening ceremony · TechNode

LABUBU di POP MART è il primo IP cinese all'apertura Mondiale 2026 (100M unit 2025). Merchandise esaurito primo giorno in 40+ paesi. Segnala penetrazione globale di IP asiatici e strategia FIFA verso audience giovani in Asia—rilevante per consumer monetization via designer toys.

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Timeline cronologica

venerdì 12 giugno 2026·global.chinadaily.com.cn
Labubu makes appearance at World Cup opening ceremony
Labubu, the flagship character from Pop Mart’s The Monsters franchise, made a high-profile appearance at the opening ceremony of the 2026 FIFA World Cup on Thursday, becoming the…
venerdì 12 giugno 2026·technode.com
POP MART's LABUBU makes a surprise appearance at the 2026 FIFA World Cup opening ceremony · TechNode
In the early hours of the morning, the opening ceremony of the 2026 FIFA World Cup was held at the iconic Azteca Stadium in Mexico City, captivating