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Labubu makes appearance at World Cup opening ceremony

Labubu, the flagship character from Pop Mart’s The Monsters franchise, made a high-profile appearance at the opening ceremony of the 2026 FIFA World Cup on Thursday, becoming the first Chinese original IP to appear at the tournament’s opening event.

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global.chinadaily.com.cn

technode.com

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AI · summaries

global.chinadaily.com.cnStai leggendo1 mese fa

Labubu makes appearance at World Cup opening ceremony

Pop Mart's Labubu debuted at the 2026 FIFA World Cup opening ceremony—the first Chinese original IP at a World Cup opening. The placement demonstrates how brands leverage global sports platforms for international expansion, a growth strategy increasingly relevant to tech companies.

originale

technode.com1 mese fa

POP MART's LABUBU makes a surprise appearance at the 2026 FIFA World Cup opening ceremony · TechNode

LABUBU di POP MART è il primo IP cinese all'apertura Mondiale 2026 (100M unit 2025). Merchandise esaurito primo giorno in 40+ paesi. Segnala penetrazione globale di IP asiatici e strategia FIFA verso audience giovani in Asia—rilevante per consumer monetization via designer toys.

Timeline cronologica

venerdì 12 giugno 2026·global.chinadaily.com.cn
Labubu makes appearance at World Cup opening ceremony
Labubu, the flagship character from Pop Mart’s The Monsters franchise, made a high-profile appearance at the opening ceremony of the 2026 FIFA World Cup on Thursday, becoming the…
venerdì 12 giugno 2026·technode.com
POP MART's LABUBU makes a surprise appearance at the 2026 FIFA World Cup opening ceremony · TechNode
In the early hours of the morning, the opening ceremony of the 2026 FIFA World Cup was held at the iconic Azteca Stadium in Mexico City, captivating