Apple released Dança on 11 June, a 30-second film for AirPods Pro 3 starring Vinícius Júnior, and timed it to the day the FIFA World Cup kicked off in Mexico City, opening a 39-day tournament that runs to the final in New York on 19 July. The conceit is a dance film where Apple cut the music. Vini moves through loud, crowded environments - and the viewer hears only that racket, because the song lives inside his AirPods Pro 3, which Apple says removes up to 4x more noise than the original AirPods Pro.

Today Apple debuted a new video promoting AirPods Pro 3 and its Active Noise Cancellation, with help from footballer Vini Jr.

Apple released Dança on 11 June, a 30-second film for AirPods Pro 3 starring Vinícius Júnior, and timed it to the day the FIFA World Cup kicked off in Mexico City, opening a…