Apple released Dança on 11 June, a 30-second film for AirPods Pro 3 starring Vinícius Júnior, and timed it to the day the FIFA World Cup kicked off in Mexico City, opening a 39-day tournament that runs to the final in New York on 19 July. The conceit is a dance film where Apple cut the music. Vini moves through loud, crowded environments - and the viewer hears only that racket, because the song lives inside his AirPods Pro 3, which Apple says removes up to 4x more noise than the original AirPods Pro.