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Museum preserving Brunel's ship changes name for 'diversity'

The maritime museum aboard the ship in Bristol has declared it will discard the name SS Great Britain in favour of 'Bristol Dockyards' after a 37 per cent drop in visitors since the Covid-19 pandemic.

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Museum preserving Brunel's ship changes name for 'diversity'

SS Great Britain museum renames to Bristol Dockyards after 37% drop, reframing from maritime history to British Empire and diversity narratives. The rebrand shows how institutions pivot toward inclusive storytelling for audience engagement and market differentiation.

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Timeline cronologica

giovedì 11 giugno 2026·theguardian.com
Brunel’s SS Great Britain site drops historical name in ‘cool’ rebrand
New name, Bristol Dockyards, and museum revamp aimed at becoming more rooted in community, says chief executive
giovedì 11 giugno 2026·independent.co.uk
Iconic Bristol shipyard SS Great Britain unveils new name
The chief executive of the SS Great Britain Trust said some people could view the decision as ‘woke’

Museum preserving Brunel's ship changes name for 'diversity'

Confronto fonti

Museum preserving Brunel's ship changes name for 'diversity'

Timeline cronologica

Brunel’s SS Great Britain site drops historical name in ‘cool’ rebrand

Iconic Bristol shipyard SS Great Britain unveils new name

Brunel’s SS Great Britain site drops historical name in ‘cool’ rebrand

The cringeworthy rebranding of Bristol’s SS Great Britain

Iconic Bristol shipyard SS Great Britain unveils new name

Museum preserving Brunel's ship changes name for 'diversity'

The cringeworthy rebranding of Bristol’s SS Great Britain