The AI awakening for ad agencies

Goyal told HT that agencies do not really participate in the throughput at Google and Meta advertising which corners the biggest chunk of digital ad spends. “Even e-commerce and quick-commerce are destinations that are inert in agency thinking,” he said. To be sure, agencies have been subsisting on very low margins of 3%-5% for many years | Mumbai news

Raccontata dahindustantimes.com