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Fox criticised over World Cup coverage after missing action and Shakira

There was a stark contrast between the UK and US broadcasts of the opening match between Mexico and South Africa

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independent.co.ukStai leggendo1 mese fa

Fox criticised over World Cup coverage after missing action and Shakira

There was a stark contrast between the UK and US broadcasts of the opening match between Mexico and South Africa

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giovedì 11 giugno 2026·frontofficesports.com
Fox Starts World Cup With Hydration Break Ads and No Shakira
Fox didn’t show Shakira’s performance in the opening ceremony, and it cut away during unprecedented mandatory hydration breaks.
venerdì 12 giugno 2026·independent.co.uk
Fox criticised over World Cup coverage after missing action and Shakira
There was a stark contrast between the UK and US broadcasts of the opening match between Mexico and South Africa

frontofficesports.com

1 mese fa

Fox Starts World Cup With Hydration Break Ads and No Shakira

Fox leveraged FIFA's mandatory 3-minute hydration breaks at the World Cup for full-screen ads, replacing Shakira's opening performance. The tactic shows how broadcasters monetize regulatory pauses — a yield optimization pattern for programmatic platforms and media strategists.

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si.com1 mese fa

U.S. Broadcaster Accused of ‘Breaking’ World Cup Rule in Mexico vs. South Africa

Fox Sports resumed broadcast 8 seconds late after Mexico vs. South Africa's hydration break, violating FIFA's 30-second pre-restart requirement. The timing failure reveals operational challenges for broadcasters managing compliance with FIFA's new player-welfare regulations.

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nytimes.com1 mese fa

Fox uses World Cup hydration breaks for commercials – but leaves fans missing action

Fox broadcast ads during FIFA's hydration breaks at the 2026 World Cup, missing action after Mexico scored. The move shows how FIFA monetizes wellness pauses, with Telemundo's on-screen ads signaling an alternative broadcast strategy for the tournament.

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dailymail.com1 mese fa

World Cup fans fume as Fox MISSES part of opener with midgame ad break

The US broadcasters sparked fury by showing commercials during both of the mid-half hydration breaks, with commentator Ian Darke introducing them as being 'powered by Powerade.'

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theguardian.com1 mese fa

Fifa will not punish Fox for breaking advertising rules during World Cup opener

The US broadcaster overran its advertisements during a hydration break in the opening match between Mexico and South Africa

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venerdì 12 giugno 2026·

dailymail.com

World Cup fans fume as Fox MISSES part of opener with midgame ad break

The US broadcasters sparked fury by showing commercials during both of the mid-half hydration breaks, with commentator Ian Darke introducing them as being 'powered by Powerade.'

venerdì 12 giugno 2026·

si.com

U.S. Broadcaster Accused of ‘Breaking’ World Cup Rule in Mexico vs. South Africa

The only English-language broadcast of the World Cup in the U.S. has come under scrutiny after just one match.

domenica 14 giugno 2026·

nytimes.com

Fox uses World Cup hydration breaks for commercials – but leaves fans missing action

The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.

domenica 14 giugno 2026·

theguardian.com

Fifa will not punish Fox for breaking advertising rules during World Cup opener

The US broadcaster overran its advertisements during a hydration break in the opening match between Mexico and South Africa