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More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal
Li-Ning’s reported US$400 million deal isn’t just about selling sports shoes, analysts say - it’s about leveraging one of basketball’s biggest and most influential athletes to raise its global profile.
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kr-asia.com
Why Curry Brand chose Li-Ning over Anta
Li-Ning offers something harder to match than money: room to make Curry Brand the centerpiece.
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channelnewsasia.com
More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal
Li-Ning’s reported US$400 million deal isn’t just about selling sports shoes, analysts say - it’s about leveraging one of basketball’s biggest and most influential athletes to…