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More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal

Li-Ning’s reported US$400 million deal isn’t just about selling sports shoes, analysts say - it’s about leveraging one of basketball’s biggest and most influential athletes to raise its global profile.

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More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal

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kr-asia.com1 mese fa

Will Li-Ning’s Stephen Curry deal cut both ways?

The Chinese sportswear brand is counting on Curry Brand becoming a long-term global asset.

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Timeline cronologica

martedì 9 giugno 2026·kr-asia.com
Why Curry Brand chose Li-Ning over Anta
Li-Ning offers something harder to match than money: room to make Curry Brand the centerpiece.
mercoledì 10 giugno 2026·kr-asia.com
Will Li-Ning’s Stephen Curry deal cut both ways?
The Chinese sportswear brand is counting on Curry Brand becoming a long-term global asset.

More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal

Will Li-Ning’s Stephen Curry deal cut both ways?

Timeline cronologica

Why Curry Brand chose Li-Ning over Anta

Will Li-Ning’s Stephen Curry deal cut both ways?

More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal