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The Sports Brief: World Cup is here, New York Knicks win with brands, Serena Williams returns and more

The week’s league and sports marketing news.

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The Sports Brief: World Cup is here, New York Knicks win with brands, Serena Williams returns and more

Verizon, Google and Netflix deployed World Cup 2026 campaigns across 40+ countries via 5G infrastructure, AI Search and cloud platforms for global engagement. The scale shows tech infrastructure—5G, cloud, AI—is core to enterprise strategy for large-scale events and global brand activation.

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ExpressVPN Lands the FIFA World Cup Partnership and Is Throwing Final Tickets Into the Deal

The World Cup kicks off tomorrow across three countries, and with it comes a cybersecurity problem nobody talks about enough. ExpressVPN just became the first VPN company to hold an official FIFA partnership and here's…

The Sports Brief: World Cup is here, New York Knicks win with brands, Serena Williams returns and more

Confronto fonti

The Sports Brief: World Cup is here, New York Knicks win with brands, Serena Williams returns and more

ExpressVPN Lands the FIFA World Cup Partnership and Is Throwing Final Tickets Into the Deal

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What brands are paying to advertise around the World Cup

ExpressVPN Lands the FIFA World Cup Partnership and Is Throwing Final Tickets Into the Deal

What brands are paying to advertise around the World Cup

The Sports Brief: World Cup is here, New York Knicks win with brands, Serena Williams returns and more