The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. Advertising spends may drop significantly. This muted response contrasts with previous editions. While some regions show fan enthusiasm, overall commercial momentum is subdued.

Indian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-night and early-morning kick-offs, are…

One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns…