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Brand power will define future of journalism in AI era, says INMA chief - Businessday NG

The future of journalism will be determined not by print circulation or paywalls alone, but by how media firms build strong brands

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businessday.ngStai leggendo1 mese fa

Brand power will define future of journalism in AI era, says INMA chief - Businessday NG

INMA CEO: AI adoption and brand define journalism's future; Nigeria (220M, age 18) offers unique growth opportunity. Publishers must shift to AI-driven multi-channel (podcasts, video, research) where brand differentiates from creators, reshaping media strategy.

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punchng.com1 mese fa

AI era: Media survival depends on trust, identity – INMA CEO

INMA CEO Earl Wilkinson states media survival in the AI era depends on trust, strong brand identity, and direct audience relationships, urging publishers t

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giovedì 11 giugno 2026·punchng.com
AI era: Media survival depends on trust, identity – INMA CEO
INMA CEO Earl Wilkinson states media survival in the AI era depends on trust, strong brand identity, and direct audience relationships, urging publishers t
giovedì 11 giugno 2026·businessday.ng
Brand power will define future of journalism in AI era, says INMA chief - Businessday NG
The future of journalism will be determined not by print circulation or paywalls alone, but by how media firms build strong brands