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India’s Microdrama Market Explodes as Disney-Backed Service Hits 100 Million Users
Tadka, the free, ad-supported service from JioHotstar, also says it has seen per-viewer watch time grow fivefold since its April launch.
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variety.com
JioHotstar’s Tadka Indian Microdrama Platform Reaches 100 Million Users
JioHotstar's Tadka Indian microdrama platform hits 100 million users, with daily watch time per viewer growing 5X since launch.
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economictimes.indiatimes.com
JioHotstar’s TADKA crosses 100 million users as short-form premium content gains traction
JioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in India. Daily watch time has increased…
