Before the recent holiday shopping season, OpenAI launched an instant checkout feature within ChatGPT

Google is embracing "agentic shopping" wherein users can easily make purchases through the Gemini app and AI Mode.

As retailers create AI agents for shopping and customer service, Google wants to secure its place in the ecommerce market.

The retail giant also has a similar deal with OpenAI's ChatGPT and has its own AI-powered chatbot, Sparky.

Gemini will assess people’s purchasing intent — for example an inquiry about removing a wine stain out of a rug could lead to links for related products sold at Walmart.

Before the recent holiday shopping season, OpenAI launched an instant checkout feature within ChatGPT