MUMBAI: The Fifa World Cup is here and Indian brands are all set to tap into the global soccer showpiece to gain a share of consumers’ mindspace.

Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.

One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns…

Zee secures major advertisers like Apple and Mahindra for FIFA World Cup 2026, enhancing brand engagement and monetization potential.