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Game on: Brands look to net a winner with Fifa World Cup
MUMBAI: The Fifa World Cup is here and Indian brands are all set to tap into the global soccer showpiece to gain a share of consumers’ mindspace.
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Brands are catching World Cup fever even without official sponsorships
Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
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What brands are paying to advertise around the World Cup
One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns…
