JioHotstar's Tadka Indian microdrama platform hits 100 million users, with daily watch time per viewer growing 5X since launch.

JioHotstar's Tadka Indian microdrama platform hits 100 million users, with daily watch time per viewer growing 5X since launch.

JioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in India. Daily watch time has increased…