How People Inc. Is Turning Iconic Media Brands Into Vertical Entertainment Franchises

People Inc. is strategically investing in vertical microseries for brands like PEOPLE and InStyle, adapting to evolving content consumption habits and the dominance of vertical screens. This move aims to build recurring audience loyalty and create new franchises, recognizing that short-form episodic content can foster deep engagement. Leah Wyar, President of Entertainment, Beauty & Style Group, emphasizes that content must feel native to the brand, leveraging existing editorial integrity and trust rather than compromising it.

Raccontata daforbes.com