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Zee puts FIFA World Cup behind paywall to grow subscriber base

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subscriptions. Telecom bundling is being avoided for now. Two plans are available, ₹799 for three months and ₹1,699 annually. FIFA matches will not be in 4K. This approach prioritizes subscription growth.

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economictimes.indiatimes.com

thehindubusinessline.com

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economictimes.indiatimes.comStai leggendo3 mesi fa

Zee puts FIFA World Cup behind paywall to grow subscriber base

originale

thehindubusinessline.com3 mesi fa

Zee flags off FIFA World Cup subscriptions at quarterly pack of ₹799 and monthly TV plans of ₹7

Zee launches FIFA subscriptions at ₹799/quarter, targeting 2.5-3M subscribers to recover ₹150-crore annual rights. Premium bundling over free signals India OTT consolidation toward direct subscriptions; live sports monetization reshapes streamer infrastructure and retention strategies.

Timeline cronologica

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martedì 9 giugno 2026·economictimes.indiatimes.com
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Zee puts FIFA World Cup behind paywall to grow subscriber base

Confronto fonti

Zee puts FIFA World Cup behind paywall to grow subscriber base

Zee flags off FIFA World Cup subscriptions at quarterly pack of ₹799 and monthly TV plans of ₹7

Timeline cronologica

'Need to leave cricket behind & find sports that are relevant'

Ahead of FIFA World Cup, ZEEL ramps up Zee5 tech, anti-piracy measures

Zee onboards Apple, Mahindra and Diageo among key advertisers for FIFA World Cup 2026

Zee puts FIFA World Cup behind paywall to grow subscriber base

Zee Entertainment shares rise over 3% ahead of FIFA World Cup, Rs 2,300-crore fundraising plans

Zee flags off FIFA World Cup subscriptions at quarterly pack of ₹799 and monthly TV plans of ₹7