AI tools are putting brands in front of more consumers than ever. But new research shows that only 15% of consumers actually trust the AI recommendations they receive.

A study of 9,720 ecommerce stores found that Google Gemini recommended nothing for 60% of them. The winners weren't the biggest brands, they were the ones whose product data AI…

AI tools are putting brands in front of more consumers than ever. But new research shows that only 15% of consumers actually trust the AI recommendations they receive.