Diptyque faces backlash for ‘marked up mosquito coil’ after selling luxury incense

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyle(Diptyque)French luxury brand Diptyque is facing widespread ridicule for its new £39 ($52) "scented spiral," which social media users claim is nearly identical to inexpensive mosquito coils commonly used in Asia. The "scented spiral," part of Diptyque's Summer Water Garden collection, is marketed as a luxury outdoor fragrance designed to create an "outdoor oasis" with "relaxing notes." Online users, particularly from India and the Philippines, are comparing the product to traditional mosquito coils that cost as little as 24p, joking about the "gentrification" of a common household item. This controversy echoes previous instances where luxury brands like Prada and Dior faced backlash for selling items resembling traditional cultural products without proper acknowledgment. The modern mosquito coil, originally developed in Japan in the late 19th century, became a widespread and affordable solution for insect control across Asia, contrasting sharply with Diptyque's luxury offering. In fullFrench luxury brand mocked for selling £39 ‘incense spiral’ that looks like mosquito-repellent coilThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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